Social WiFi has been chosen for Startup Spark acceleration program in Lodz Enterprise Zone. Startup Spark connects startups with large enterprises, what lead us to a collaboration with Ericsson. The goal is to develop a smart WiFi system for sport venues – its first tests are being run on Legia Warszawa Stadium.
The solution is being prepared to satisfy the needs of both football clubs and its fans. Planned functionalities include game statistics for WiFi users, player rating system and a live betting system integrated with other platforms.
The first step was to adjust our systems to extreme stadium traffic that Ericsson’s networks support. The tests on Legia Stadium has already proven successful during a fully booked match between Legia and Górnik, two teams of the top Polish professional football league. Our next goal is an expansion of WiFi features that will increase its attractiveness for fans and introduce new monetization options for other stadium events. – says Karol Nowalski, project manager on behalf of Social WiFi.
During the aforementioned match, some of the stadium funcionalities were already being utilized. Fans had an opportunity to log into the network through email or social media to access unlimited Internet, exclusive content and a dedicated discount code for Legia online store. The alternative option was to skip login and get 10 minutes of free Internet. Throughout the game, over 3,000 devices connected to the network.
Legia’s focus in on delivering the best possible fan experience during match days. Fast free WiFi, provided by Ericsson, lets us test and implement services that engage users, making their visit to our stadium more captivating. An additional value is a unique collaboration between Digital and IT teams of Legia, Ericsson, and Social WiFi. Such lineup enables us to share ideas and built the service with full understanding of what fans need. – comments Adam Piotrowicz, Digital Director of Legia Warszawa.
Ericsson in cooperation with Legia Warszawa and Lodz Enterprise Zone’s accelerator allowed Social WiFi to adjust the platform to serve fans present on the stadium.
We would like to implement the system in Lodz with collaboration with our football teams. We are going to do our best to help achieving this goal. – announces the Board of Lodz Enterprise Zone, President Marek Michalik and Vicepresident Agnieszka Sygitowicz.
Legia Stadium is an example of a tech-business partnership. We are continuing our collaboration with the club by offering their fans new innovative services – in the future, we are planning to exploit 5G capacities as well. – said Marcin Sugak, Director of Business Development in Ericsson.