1) No customer identification and lack of opportunities to reach them
Social WiFi allows you to create a database of wifi users and provides tools for personalized communication with them.
2) No direct benefits from sharing wifi
The service provides tools for carrying out modern marketing campaigns, acquiring new customers and building communities around places and businesses.
3) Low effectiveness of traditional marketing
Social WiFi allows you to gain new customers and to loyalize them through e.g. recommendations in social media. The effectiveness of traditional mailing campaigns is estimated at 1% – 5%, while the effectiveness of notifications sent by Social WiFi via Facebook reaches 100%.
4) Concerns about the safety of the shared network
The service divides the band into 2 wifi networks – one internal (closed) for business owners and the staff and the second external (open) for customers and visitors. It also protects users through firewalls and by blocking suspicious content.
To start using the service, it is enough to connect the Social WiFi Box, a specially preconfigured router, to another router or directly to the Internet cable. Customers and visitors will then be able to use free WiFi. To do this, they will be asked to log in using their accounts on Facebook, Twitter, Google+, Foursquare or LinkedIn, or to enter an email address.
After logging in, users are redirected to a place’s welcome page where they can see the current promotions, like the company’s fanpage on Facebook, or send a direct message to the manager.